Tag: marketing

Generation Z: Media, Business & The Workforce

Generation Z are the current leaders within the workforce and as such, have the ability to influence the shaping of our world from a technological and societal perspective. The lines are constantly getting blurred between generations. Members of Generation Z were born between the years of 1995-2012. However, millennials born between 1980 and 1994 continue

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Everything you need to know about Influencer Marketing

We’ve all seen them. It is nearly impossible to avoid the new wave of personalized ads, often facilitated or conducted by ‘influencers’ who are seemingly just one of us. Businesses pair themselves with social media influencers to promote their products to new customers via the influencer’s media presence or platform. In the age of social

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