We’ve all seen them. It is nearly impossible to avoid the new wave of personalized ads, often facilitated or conducted by ‘influencers’ who are seemingly just one of us. Businesses pair themselves with social media influencers to promote their products to new customers via the influencer’s media presence or platform. In the age of social
The largest successes in film, print, radio and television are traditionally polished, entertaining, professional and reliable. Society idolizes these categories of mass media, resulting in the shaping and influencing of consumers. The industry is a fast-paced, ever—changing, evolution of the same goal: to share information with others. A relatable goal that rings true and desirable to most of us. Who wouldn’t want to be a part of this vital exchange of information?